Bloomsburg's favorite Boutique

What makes a boutique more than just a clothing store? Is it the atmosphere, the clothing, or the people behind the counter? "A boutique is a small shop usually offering a customized, more personal experience than larger retail stores." Wise words from one of Magic 5 boutiques most adored faces behind the counter, Ms. Carey.  Carey was nice enough to share her personal thoughts and experiences working behind the doors of Magic 5. After working for years, she knows the business and adores it better than anyone.

 On the Main Street of Bloomsburg sits one of the towns favorite small businesses, the Magic 5 Boutique. Magic 5 is the only authentic boutique in Bloomsburg offering a variety of clothing, accessories, and customized pieces. From the outside, murals reach across two beautifully large windows, screaming at the passerby to come and take a look inside. The window displays intrigue you as handpicked clothing and stunning decor fill the space. An elegant doormat greets you as you walk in, matched with a white floral wreath that brightens the somber exterior. When you walk in your eyes are suddenly met with beautiful accessories, racks full of clothing, and a cheerful woman standing behind the desk. Carey gives each customer a a customized experience, where one can truly feel they are seen and welcomed. 

The walls are wood panels painted bright white, but they don't feel plain due to the vibrant pieces bringing the room to life. The emptiness of the walls truly help bring out all of the radiant pieces on display. Knitted neutral sweaters sway beside patterned dresses, and rhinestone encrusted hair pins glisten under the light. What makes Magic 5 stand out is their openness to welcome all people. In the back room a men's area is carefully arranged, showcasing some of the stores favorites. The men's clothing, much like the woman's, offers a plentiful selection to choose from, including several options between long sleeve shirts and thick jackets! "We try to carry something for everyone," Carey proudly exclaimed when asked about the back room. She believes fashion is for everyone, not just girls, and thought about this deeply when creating the outline of the boutique.

Another remarkable detail about Magic 5 is their evolving inventory! A lot of boutiques and large corporations don't take the time to switch out inventory, leaving the same pieces showing for months. Magic 5 loves variety and receives new items every week! This aspect of the boutique is what  makes people come back so frequently. An older woman who happened to be shopping was more than delighted to give her insight, "I see something different every time I come in, which doesn't happen at a lot of small businesses in Bloomsburg." This aspect of Magic 5 keeps customers intrigued and has them running back frequently. 

Magic 5 ultimately offers more than just cute trinkets, stylish apparel, and captivating jewelry. They offer a tailored shopping experience fit for everyone in town. Magic 5 is a professional example that taking care and putting authentic work into your business, will help it thrive graciously.

While walking out of the boutique you are faced with a come back soon sign...which is exactly what you would do!