Profile blog (final) - Morgan Traver

Bullseye! the Target Effect

Whether it’s the elegant glow of the symbol plastered around the store, the Starbucks inside, or the red chic and on trend style of the store; Target attracts people in from anywhere and everywhere. The smell of espresso from the cafe fills the entrance of the store, drawing you in to grab a steamy latte or a bite to eat while you shop. Targets shopping carts are known for having 2 cup holders, one on each corner of the cart, specifically for this reason. The sales offered from Target range from beauty products, clothing, home decor, toys, food, and more. This allows a sense of flexibility for the shopper, no matter what you’re looking for, Target will have it. 

“Mom look! It’s the comic book I told you about!” A young boy exclaims running into the book section of the store. 

“Oh wow! Now that’s pretty cool. Go ahead and put it in the cart.” His mom replies. The kid beamed at the realization of being allowed to get the book. Their cart was full of a bluish, marble patterned plate and bowl set, candles, teakwood brown placemats for their dining room table, some food, and now a colorful comic book. The kid skipped with excitement alongside his mom ready to read.

While shopping at Target is a thrill, working there is an experience in itself. 

Gabby, a Target employee stated: “A moment that stood out to me while working at Target would honestly be how many adults act very disrespectful to people working in retail.” She has seen ripped off tags of clothing in dressing rooms, people scream at her because the dressing rooms were closed, and more. Gabby has worked at all times of the day, but she enjoys night shifts the most because of less people coming into shop. She’s been working at Target for 3 years and with her friend Maddie for 2 years.

“My favorite part about working at Target is that I get to work with my friend Maddie. Working with a friend makes the time go by faster, and sometimes it feels like you’re not even at work.” So, while there are some downfalls at Target, like rude customers, Gabby still finds ways to enjoy herself while working there. She finds that most people leaving Target are satisfied with their purchase and the customer service provided.

For young college kids, Target would be the place to work. 

“I would 100% recommend a college student working here. They are lenient as they know you are a student…” Gabby says excitedly. “…You can tell them when you can work, and if you are scheduled and something comes up, they are very helpful at trying to find you someone to take your shift.” This would be useful for students because of having such hectic schedules and needing last-minute changes. So, not only is Target a delight to shop at but their management makes the job fun, flexible, and reliable, leaving their employees happy to work for them. Target strives to give customers the experience they deserve, and it starts with hiring the right employees.

Target as a whole, has become more than just a place to shop. Its affordable prices, style, and clean layout create a sense of excitement and comfort for the shopper as soon as they step foot in the entrance. Despite the mean customers, the employees are still happy to work for them because of their flexibility and understanding. Targets impact on the customers goes far beyond a grocery store, allowing the customer to come back, grab a coffee, and find the value in the smaller things they insist on bringing back home.